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Food & beverage·2025
Kopi Pelabuhan
Content design and a launch campaign for a coffee roastery opening its own cafés in Semarang.
- Client
- Kopi Pelabuhan
- Role
- Content design, campaign
- Sector
- Food & beverage
- Year
- 2025
The challenge
Kopi Pelabuhan roasted for half the cafés in town but had never spoken to coffee drinkers directly. Opening its own cafés meant building a voice and a feed from scratch.
Our approach
We designed a content system rooted in the port city, with harbour colours, shipping-label typography and templates the team can post from. The launch campaign was shot at dawn, when the first roast comes out.
Results
41%
of revenue from its own cafés
2.4×
average order value
180k
campaign views in week one
